Immigrants often experience career setbacks as they immigrate to the United States. Having access to career guidance would allow immigrants to find careers that are better suited to their needs and skill sets, while minimizing career setbacks.
I've designed an app and website that provides a convenient way to access and communicate with a career coach so that immigrants can have a smoother, less-frustrating career transition into U.S.
The biggest challenge for this project was designing an app and website for users with varying levels of English and technology proficiency.
Lead UX Designer, User Research, Wireframing, Prototyping, Testing
May 2022 to July 2022
A career coaching app and website to help immigrants navigate their careers in United States.
Access to services for immigrants are limited because it requires users to have computers, transportation for in-person meet ups, and familiarity with using technology and English.
A language barrier intimidates, prevents, and makes it more challenging for users to get help with navigating their careers in the U.S.
The education, experiences, and certifications earned in another country are not always transferable to the U.S.; therefore users experienced setbacks in their careers in the U.S.. They did not know how to reduce or overcome these career setbacks.
As part of user research, I conducted four interviews with people who have immigrated and now work in the United States. I also did secondary research to better understand the current issues immigrants face when re-launching their careers in the U.S. The primary user group are adults, who are novice English speaker as well as young immigrants looking for career guidance. The research identified the following pain points:
The interviews and the secondary research suggests that users were intimidated by the language barrier, found services to be inaccessible, and felt that their careers suffered career setbacks because their education, experience, and certifications were not transferable to their careers in the U.S.
“My English is not so good. How will I find a good job?”
“I need to pull my own weight and help the family out, financially”
The design focused on increasing accessibility: a translation feature to resolve the language barrier and a quick way to contact a customer service representative to help users who might struggle with using technology.
In the initial ideation process, the focus of the design was on explaining how the process of meeting with a career coach works to users with varying levels of English proficiency. The screen designs went through multiple iterations to guide non-native English speakers through the three step process of scheduling a meeting with a career coach.
Users wanted the navigation icons to be labeled.
The usability study revealed that users had a difficult time finding the translation feature.
The usability study discovered that users had some difficulty finding the language translation feature, wanted the icons to include labels to improve accessibility, and users wanted to include additional answers the dropdown list to include those without a formal education.
Users want more inclusive answers and more specificity about where the degree was obtained
The goal of the usability study was to determine if users with varying levels of English and technology proficiency can complete the core task of filling out an intake form and scheduling a meeting with a career coach.
I conducted an unmoderated usability study, remotely, in which five participants completed the task of filling out a form and scheduling a meeting with career coach.
Five participants, aged 18-50 years old, who are immigrants, with varying levels of English and technology proficiency were asked to complete a series of tasks.
“I thought it was user friendly and a unique idea that could be very helpful to people. I like that I'm able to tailor my search based on my history and my interests and that I can also schedule based on my preferred method of communication. ”
This app could really make a powerful and positive impact in preventing immigrants from experiencing career setbacks when they move to the U.S. It could help save them time, money, and the frustrations associated with re-launching their careers as well as help companies find top talent.
Create a coach user interface which would allow coaches to review and edit resumes, create career programs, and communicate with those that need career help.
Include additional resources that would provide users with educational and training lessons to further users' careers.
Include personalize career tracks or programs based on the user’s needs.